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The Creative Curve : How to Develop the Right Idea, at the Right Time .

The Ideas that tend to take off are ideas that have the right combination of  familiarity and novelty                                         - Allen Gannett

                                                                                                                                                                                       In His Book The Creative Curve Allen Gannett Destroys the myth that the ideas comes to us by the light bulb  effect 💡 . He tells us that world changing ideas are not born by the mere coincidence but are the effect of 4 important laws ,Consumption ,Imitation, Creative communities and Iterations . To explain this he has drawn a creative curve for the better understanding


 

            We all know about the famous story of J.K.Rowling how she got the idea about Harry Potter in a train journey to London , the story of the song "Yesterday " by Paul McCartney , the creativity of Steve Jobs and many others how where this people stuck with the creative ideas .  To answer this Author explains that the creative ideas are born between the ideas which we already know (which is familiarity on the creative curve) and something new (which is preference on the chart).

        Author  explains that anyone can get or  generate creative ideas but for that we have to follow four steps

1) Consumption   (Consumption of a lot of content)

2) Imitation           (To study and copy the best )

3) Community     (To have a proper community)

4) Iteration           (To do right things and improving )

      The book is filed with a lot of interesting stories and has many great facts .  Like the story of Ted Sarandos ,Kevin Ryan ,Jared Polis,  ,and many more . It also includes the story of Campus Network one of the competitors of Facebook, Ben and Jerry's the famous ice-cream company and  there are many things the author has explained clearly about our myths of creativity. One should definitely  read this book for the better understanding of creativity.


   


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Location: Pune, Maharashtra, India

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